About the logo’s color, I want to choose a color which represent for stylist (haute couture), unique and show the confident. Do you know Gwen Stefani? I am sure you know her, who is famous with No Doubt (the band she played for the beginning) and “Hollaback girl” last 2 years. I think she has a good choice when combine and advertise her name by a simple, attractive logo with a letter “G”. You can see this clearly in the video clip “the sweet escape” and “Wind it up.” The logo appeared on a lot of thing, the necklace, the guitar, belt, and the logo’s car.
The logo has a gold color which represents for something luxury, wealth, opulence and attractive.
And by using this color for the main color of the clip “The sweet escape”, Gwen Stefani is success with her brand name.
In my mind, I do not like gold color; I think it is flashy and difficult to combine with other color. Especially when combine with black, I has a road sign. ^^''. However, in this case, this is a metal gold which has a metallic shine. I just think about a solid color without shiny effect which is the refection of the material and the light. As the result, the color is not bright.
And now, there is a flourish of using gold. For example, Motorola (V3 DG) (combine with D&G fashion) and Nokia (8800) introduce a gold mobile phone. This is now become a luxury as well as proving high level of user. Parallel with gold is something twinkling such as pearl or diamond.
I think metal gold or silver is both good to make something become splendid. However, with gold, we can see the warm, bright as well as feeling more energy. In addition, gold make us think about gold medal, the first, the winner. Do you think that? The problem is this is difficult to combine gold with other color. I think it is better if we use gold in the same tone from light to dark; or go with silver and brown. If it goes with other color, I think we should make other color become shiny and twinkling like jewel.
When searching about gold, I know that Art Nouveau is known as a good using metallic, shining gold color. This is good example in using metal gold.
As the result of success in using gold, now, I am crazy with this T_T. As the result; I will persuade my group makes a logo with metal gold.
You can try some tutorial:
http://tutorial-index.com/?site=271
http://www.toptut.com/?p=38
http://www.tutorialized.com/search.php?s=shiny&id=&page=3 (shiny)
http://www.tutorialized.com/tutorial/Photoshop-Shiny-Text-Effects/20792
Reference:
http://en.wikipedia.org/wiki/Gold_(color)
"Sweet escape" http://youtube.com/watch?v=lJLaenbHKLI
"Wind it up" http://youtube.com/watch?v=Ga7hU-3PbQ
1 comment:
I agree with you in the term of using the gold and silver is nice. However, these colors are very difficult to mix up other color because gold some times make viewes thing there are some gradients on that? So that when printing, the printer have to estimate exactly the color need
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